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NOOE feels good when you wear it

Design unique jewelry with transparency and awareness

Our products are manufactured in India, more precisely in Pushkar, a small town southwest of Jaipur. Pushkar is known for its holy lake, temples and lively jewelry district. The region's creative spirit and traditional crafts have been based here for countless decades. The knowledge of the finely crafted pieces of jewelry is passed on from generation to generation.

International paths and personal structures

The workshop in which our products are made is also located in the jewelry district of Pushkar. A team of up to twenty workers produces our collections meticulously by hand. Through direct and personal contact, we can ensure that the work is fair and safe.


The price for fairness and security does not have to be high

All of our artisans must meet the minimum age for employment, which is automatically guaranteed as only fully trained jewelry makers are employed. We ensure that more than a living wage is paid and everyone is safe in their workplace. Since we work closely with the workshop and thereby save unnecessary middlemen, we can compensate everyone involved fairly and at the same time offer our customers moderate prices for our products.

The local people should also know their own strengths.

For every product sold at NOOE, 50 cents goes back to Rajastan, the region of India where our jewelry is made. There we cooperate with the Barefoot College India. The initiative is currently building a new school in Rajastan where women will learn how to use solar cells to produce electricity. This means that families in remote regions also have access to energy and can therefore live more autonomously. In addition to the newly learned knowledge, it is also about strengthening the role of women. Another project involves producing reusable sanitary pads and providing information about the cycle. Because in India the topic of menstruation is still a taboo that is intended to be broken.