NOOE jewelry is made in Pushkar, Rajasthan, as well as in our studio in Berlin Kreuzberg.
The Indian state of Rajasthan is one of the key jewelry manufacturing areas in the world. There are many artisan communities there. The knowledge of making finely crafted jewelry is passed down from generation to generation, keeping the creative and vibrant spirit of the region alive.
The workshop we work with is located in the lively jewelry district of Pushkar. Nestled between some of the city's holiest temples and the picturesque lake, the small community of 20 craftsmen produce our items.
By working with an international team, I want to ensure that NOOE jewelry is made with great respect for its artisans. On my journey through India I visited many studios and workshops and finally decided on this small place in Pushkar.
Just like me, NOOE comes from Berlin. I'm Eva, the founder of NOOE.
As a small child, it was a highlight of the summer holidays to go to the Natural History Museum in Berlin with my grandma and my mom. I was really fascinated by all the huge natural, colorful stones and minerals that could be seen there. It was incredible that they grew like plants in nature - and my mother had told me a lot about gardening and plants!
Nooe's style is inspired by nature as well as life in Berlin.
One might assume that NOOE fancy is pronounced in French, but it is pronounced like the Berliner “Nö”, a form of “no”.
NOOE was founded in 2018. It stands for strength and a clear mind. For many it may be important to use this word more often in order to stand up for one's own boundaries.
As a young woman on a very limited budget, I felt that all the jewelry I liked or could afford was either basic or of poor quality.