Design unique jewelry with transparency and awareness

Our products are made in India, more precisely in Pushkar, a small town southwest of Jaipur. Pushkar is known for its sacred lake, temples and lively jewelry district. The creative spirit and traditional craftsmanship of the region have been based here for countless decades. The knowledge of the finely crafted pieces of jewelery is passed on from generation to generation.


International paths and personal structures

The workshop where our products are made is also located in the jewelry district of Pushkar. A team of up to twenty workers produces our collections meticulously by hand. Through direct and personal contact, we can ensure that the work is fair and safe.


The price for fairness and security does not have to be high

All of our artisans must be of minimum employment age, which is automatically guaranteed as only fully trained jewelry makers are employed. We ensure that more than a living wage is paid and that all people are safe in their workplace. Since we work closely with the workshop and thus save unnecessary middlemen, we can pay everyone involved fairly and at the same time offer our customers moderate prices for our products.

The local people should also know their own strengths

For every product sold at NOOE, 50 cents go back to Rajastan, the region of India where our jewelry is made. There we cooperate with Barefoot College India. The initiative is currently building a new school in Rajastan, where women will learn how to use solar cells to produce electricity. This also gives families in remote regions energy and can live more autonomously. In addition to the newly acquired knowledge, it is also about strengthening the role of women. In another project, reusable women's pads are produced and educated about the cycle. Because in India, menstruation is still a taboo that should be broken.