Just like me, NOOE comes from Berlin. I'm Eva, the founder of NOOE.
As a small child it was a highlight of the summer holidays to go to the Natural History Museum in Berlin with my grandma and mom. I was really fascinated by all the huge natural, colorful stones and minerals that were there to see. It was amazing that they grow like plants in nature - and my mother had told me a lot about gardening and plants!
Nooe's style is inspired by nature and life in Berlin at the same time.
One could assume that NOOE fancy is pronounced in French, but it is pronounced like the Berlin “Nö”, a form of “no”.
NOOE was founded in 2018. It stands for strength and a clear mind. For many, it may be important to use this word more often to stand up for their own limits.
As a young woman on a very limited budget, I felt that all the jewelry I liked or could afford was either basic or of poor quality.
NOOE jewelry is made in Pushkar, Rajasthan. The Indian state of Rajasthan is one of the central jewelry making areas in the world. There are many artisan communities there. The knowledge about the production of finely crafted pieces of jewelery is passed on from generation to generation and keeps the creative and lively spirit of the region alive.
The workshop we work with is located in Pushkar's vibrant jewelry district. Nestled between some of the city's most sacred temples and the picturesque lake, the small community of 20 handicraftsmen make our items.
By working with an international team, I want to ensure that NOOE jewelry is made with great respect for its artisans. On my trip through India I visited many studios and workshops and finally decided on this small place in Pushkar.